Scentmaster | Scent Marketing Fragrance Technology

Scented masterbatches

Scentmaster is a scented masterbatch technology designed to incorporate fragrance and odor-management functionality directly into materials during manufacture. Added at the masterbatch stage, Scentmaster integrates fragrance components within the product structure rather than relying on surface coatings or post-applied treatments.

With high fragrance concentrations and typical addition rates of 1% or less, Scentmaster allows manufacturers to introduce consistent scent characteristics while supporting efficient material use and cost control.

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Why Scentmaster?

Scent plays an important role in how products are perceived, and Scentmaster allows brands to incorporate fragrance or flavor characteristics directly into product materials during manufacture. By embedding scent within the material itself, manufacturers can introduce consistent sensory attributes without relying on surface treatments.

Scentmaster can be used to introduce a signature aroma, help manage inherent material odors, enhance perceived product quality, or add flavor characteristics in suitable applications. This flexible approach allows brands to tailor sensory elements to specific product requirements and market objectives.

By integrating scent into the material, brands can create additional opportunities for product differentiation and engagement across a wide range of product categories.

Scentmaster technology

Scentmaster is formulated for integration into materials that undergo high-temperature and high-stress manufacturing processes. Through the use of stabilization and encapsulation techniques, Scentmaster is designed to support the retention of fragrance and flavor characteristics during processing and throughout the intended use of the product.

Key characteristics include:

Support for sustained fragrance and flavor presence
Capability to help manage inherent material odors
Stability under demanding processing conditions
Even distribution of scent throughout the treated material

By incorporating scent directly into the material structure, Scentmaster supports consistent sensory characteristics throughout the product lifecycle, without reliance on surface coatings or post-applied treatments.

Find out how Scentmaster can add value and performance to your products

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Industries we serve

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Solutions we offer

Flexible Films
Polymers and Plastics
Surfaces

Addmaster case studies

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- Scentmaster
Queen by Lord
- Polymers and Plastics
- Home & Lifestyle
- Biomaster
NIO
- Textiles & Fabrics
- Automotive
- Biomaster
Electronic Temperature Instruments
- Polymers and Plastics
- Food Service & Beverage