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Anti-counterfeit technology

Verimaster anti-counterfeit technology provides an integrated approach to product authentication and brand protection. Incorporated directly into materials during manufacturing, Verimaster uses covert markers that are not visible to the naked eye and can be verified using dedicated detection methods.

By embedding these markers within the product, Verimaster supports supply-chain transparency and product verification, helping brands address counterfeiting risks through material-level identification.

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Why Verimaster?

Traditional anti-counterfeit measures such as holograms, security labels, or printed identifiers are typically applied to the surface of a product and may be susceptible to duplication, alteration, or removal. Verimaster takes a different approach by integrating a covert marker directly into the core material during manufacturing, enabling material-level product identification.

This approach supports manufacturers in verifying authentic production, improving traceability, and addressing risks associated with unauthorized product runs. By enabling product verification throughout distribution, retail, and end-use environments, Verimaster helps brands support supply-chain transparency and protect brand value.

Used across a wide range of industries

Verimaster is incorporated into products across a broad range of industries where product authentication, material identification, and supply-chain traceability are important considerations. Typical applications include aerospace and transportation, building materials, education, food and beverage–related products, healthcare equipment, home and leisure products, hospitality, laboratory equipment, manufacturing, office supplies, packaging, retail, water systems, and more.

From high-value consumer goods to industrial components, Verimaster supports discreet, material-level product identification in applications where counterfeiting, diversion, or unauthorized production may be a concern.

Find out how Verimaster anti-counterfeit technology can add value to your products

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Solutions we offer

  • Flexible Films
  • Paints & Coatings
  • Paper & Board
  • Polymers and Plastics
  • Surfaces
  • Textiles & Fabrics

Addmaster case studies

View our case studies
  • BeaconMedaes
    • Biomaster
    BeaconMedaes
  • Harfield Tableware
    • Biomaster
    Harfield Tableware
  • Composite Fibreglass Mouldings
    • Biomaster
    Composite Fibreglass Mouldings

Latest Addmaster news

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Find out how Verimaster anti-counterfeit technology can add value to your products

Get In Touch Today